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Showing posts from April, 2012

The Housewife's Designer Needs

Is the concept of abundance rooted in insecurity ... A lot of behavioral experts talk about, why the human mind gets attracted to early warning signals or negative images. Over the years, TV and news in particular has successfully used this learning to feed disasters, crime, killing and similar images to nourish that part of the human mind. Truth is, this model works, not just on TV but also in Movies. An interesting analogy of this model can be found in the modern housewife, not just any ordinary but the super rich housewife, the kinds who have to do nothing all day and have everything to lose in every moment. They are married to the notion of abundance, this makes them fragile and susceptible in the real world. A lot of this fear is shielded by designer brands. Luxury brands work as shields, it conceals insecurities and galvanizes those in search of identity. The kitty party is the manifestation of this collective incompetence. Here insecurity is complimented by counter question