tag:blogger.com,1999:blog-16807313069118929452024-03-12T15:56:46.329-07:00CRUNCH - All things crunched. Proponent of ' SIMPLICATE' CRUNCHhttp://www.blogger.com/profile/16169467208427756714noreply@blogger.comBlogger100125tag:blogger.com,1999:blog-1680731306911892945.post-17078032132432052092023-07-10T22:18:00.002-07:002023-07-10T22:18:38.448-07:00 Swifties vs Ticketmaster Swifties vs Ticketmaster The un-suspecting Swifties had a moment as they experienced the destructive power of a live event and ticketing monopoly firsthand. Eager to procure pre-sale tickets for a live-event staged by one of the most loved and followed musicians of our time, Swifties were let down in millions. Swifties are sharp, smart and skilled social media stalwarts. They are CRUNCHhttp://www.blogger.com/profile/16169467208427756714noreply@blogger.com0tag:blogger.com,1999:blog-1680731306911892945.post-31632688606590214942023-06-13T21:59:00.000-07:002023-06-13T21:59:17.552-07:00 THE NEW CODES OF INDIAN CRICKET Has Indian cricket spotted the leader Indian cricket has come a long way. From no style to its own style. A captain who fashioned hair and bikes. To another who batted with tattoos. There are few in between but ignore them as there is a new bruh with different brush. Hair, tattoos, cars, watches, controversies, he is into everything but not asCRUNCHhttp://www.blogger.com/profile/16169467208427756714noreply@blogger.com0tag:blogger.com,1999:blog-1680731306911892945.post-53125261411591688412023-05-12T03:01:00.003-07:002023-05-12T03:13:45.527-07:00BARD still BARF So Bard is made available to simpletons. So I asked Bard to write a post on what happens if a smart person would use Linkedin and Airbnb as a merged platform ... draft 1 was crap ... here is draft 2 and draft 3 which were same as draft 1 LinkedIn and Airbnb are two of the most popular online platforms in the world. LinkedIn is a social networking site for professionals, while Airbnb is a CRUNCHhttp://www.blogger.com/profile/16169467208427756714noreply@blogger.com0tag:blogger.com,1999:blog-1680731306911892945.post-53562660641173958302023-05-04T20:41:00.001-07:002023-05-05T03:16:27.691-07:00Truth about sneakers The Truth About Sneakers Right. The 'AIR' film is out. The verdict is cold. Two friends came together and in true bonhomie decided to make a film about the most popular shoe in the world. They had fun. they built anticipation or should we use the word 'hype'.But. The verdict is cold. Critics consensus on Rotten Tomatoes: A fact-based drama that no one will CRUNCHhttp://www.blogger.com/profile/16169467208427756714noreply@blogger.com0tag:blogger.com,1999:blog-1680731306911892945.post-50629833452521945682022-11-23T19:21:00.003-08:002022-11-23T19:21:41.742-08:00WHERE IS MESSI ? Three days into this world cup and it is turning out to be quite a unique one. From the stadias, to the weather and the tech being deployed during the matches the experience of consuming these games are truly unique. With sell out crowds and full-blown fan parks football is well and truly gaining the attention that the most popular sport in the world deserves. Apart from the innovationCRUNCHhttp://www.blogger.com/profile/16169467208427756714noreply@blogger.com0tag:blogger.com,1999:blog-1680731306911892945.post-52617246103529006052022-11-23T19:03:00.006-08:002022-11-23T19:03:34.901-08:00WHY IDEAS NEEDS TO BE RECONFIGURED FOR THE NEW ORDER Recently there is a new wave of realizations. Info-leaks, confessions, lay-offs, resignations, protests and disclosures are revealing the hidden workings of previously sacrosanct establishments. Notions once held as privilege now seem less robust and more fragile. Powerhouses are being razed to ground by lesser popular Davids. A new world order is emerging. From the field of CRUNCHhttp://www.blogger.com/profile/16169467208427756714noreply@blogger.com0tag:blogger.com,1999:blog-1680731306911892945.post-47926492614431023012022-11-11T00:34:00.000-08:002022-11-11T00:34:18.975-08:00Wait, don't kill the players!
People love sports because they produce outcomes. Agree, the semifinal didn't follow the script most Indians wished to witness. As usual there is an outpouring of anger directed towards the players. This is a colossal disappointment, more so because it denies Indian crowds the mouth-watering prospect of witnessing another contest with the neighbors. There is an obvious outcry. Our neighbors CRUNCHhttp://www.blogger.com/profile/16169467208427756714noreply@blogger.com0tag:blogger.com,1999:blog-1680731306911892945.post-27206396077243765772022-04-29T20:08:00.000-07:002022-04-29T20:08:07.896-07:00GenZ Vie. Monsters or Masters? GenZ Vie. Monsters or Masters?Often in marketing, we experience a fear of unknown. GenZ is a bit of the unknown. Especially when it comes to personal choices. Topics like connection, relationships, dating, meeting up & hooking up. For millennial or boomer marketing professionals in Vietnam, it is often confounding to distinguish one from the other, hence we tend to perceive this target CRUNCHhttp://www.blogger.com/profile/16169467208427756714noreply@blogger.com0tag:blogger.com,1999:blog-1680731306911892945.post-7724125868548666802020-11-24T02:17:00.003-08:002020-11-24T02:17:36.992-08:00Broadcast marketing Debates shape interesting perspectives. Especially with smart strategists getting high on strategy and some talented onlookers. Sharing some excerpts from some experts ... Marketing maestro ... "recently there have been few arguments on best approaches to marketing and media strategy.
one phrase/term that is least popular these days is 'spray n' pray'..." Strategist A ... CRUNCHhttp://www.blogger.com/profile/16169467208427756714noreply@blogger.com0tag:blogger.com,1999:blog-1680731306911892945.post-14054988732793964472020-10-14T22:04:00.003-07:002020-10-14T22:08:40.031-07:00 WITH BRIDGES WE RISE Countries are obsessed with construction. Every economic success story begins with an ambitious construction project. Especially the high and the mighty types. Take for examples cities like Shanghai, Hong Kong, Singapore and Dubai. All went through a major real estate boom en-route to financial supremacy.And almost all cities across the CRUNCHhttp://www.blogger.com/profile/16169467208427756714noreply@blogger.com0tag:blogger.com,1999:blog-1680731306911892945.post-46213381925581420882020-10-12T23:04:00.003-07:002020-10-13T00:09:34.584-07:00RINGARDE !
In 2020 the screens are abuzz. People stayed in and they stared at screens … endlessly. Watching became the new everything. With watery eyes, people soaked in as much newness as possible. But something sparkling seems to be the flavor of this month. An alternate musical form & a global number one web-series is trending.Say yay … for Rap Viet & Emily in Paris !CRUNCHhttp://www.blogger.com/profile/16169467208427756714noreply@blogger.com0tag:blogger.com,1999:blog-1680731306911892945.post-76688506264587470242018-05-11T02:19:00.001-07:002018-05-11T02:19:43.865-07:00wealth and commonwealth
#cwg, #CWG2018. #CWGgoldcoast
games find playgrounds. a few months ago the commonwealth started and concluded on aussie playgrounds with great aplomb. the entire concept of commonwealth is quite an intriguing construction. a common-ground formed for the 54 countries that were previously part of an empire. the idea of all these nations sharing something in common in todays context is highly CRUNCHhttp://www.blogger.com/profile/16169467208427756714noreply@blogger.com0tag:blogger.com,1999:blog-1680731306911892945.post-36421104634755596402018-02-08T17:30:00.000-08:002018-02-08T17:31:12.428-08:00the insight Aggasi used to beat Becker
the insight Aggasi used to beat Becker
A player many referred to as the punk, reveals one greatest examples of sharp insight used in sport. the insight comes from a brilliant observation and intuition. But the strategy to use it at most crucial moments of the match is the decisive factor between winning and losing.
in strategy, the factor of concealment is often overlooked.CRUNCHhttp://www.blogger.com/profile/16169467208427756714noreply@blogger.com0tag:blogger.com,1999:blog-1680731306911892945.post-40475793794736793462018-01-29T17:14:00.002-08:002018-01-29T17:17:00.242-08:00understanding the under 19s
IN YOUTH WE HOPE & IN AGE WE EXPECT
across the multiple sporting events and initiatives unfolding across the world these days, there is one consistent thread. the world is getting ready to welcome a new set of champions. At the Australian open, in the winter olympics, in the U23 AFC, or the under 19 world cup of cricket a new bunch of athletes are taking centre-stage. A new crop of CRUNCHhttp://www.blogger.com/profile/16169467208427756714noreply@blogger.com0tag:blogger.com,1999:blog-1680731306911892945.post-60598434417366936702018-01-24T23:25:00.001-08:002018-02-08T17:32:34.376-08:00tie-breaks for joy
An u-23 football has bought more cheer to a nation than its biggest cultural festival. how can a game of football compare with a festival so deeply ingrained in culture. moments of victory in sport have god like characteristics and can quickly turn into an emotional upheaval. it transcends the player and the sport itself and begins to connect with primal & existential motivations. the CRUNCHhttp://www.blogger.com/profile/16169467208427756714noreply@blogger.com0tag:blogger.com,1999:blog-1680731306911892945.post-6323122256025759092018-01-15T00:26:00.002-08:002018-01-15T00:27:25.159-08:00reviving dying sports
reviving sports
a lot of internet and publishing ink has been spilt and spent on reviving sports for a new generation of audience. viewership and ticket sales for high profile events are dwindling and revenues and bleeding.
will the offside rule save field hockey or the 21 point format save badminton. some experiments like the 20-20 format in cricket has worked but futsal has not been as CRUNCHhttp://www.blogger.com/profile/16169467208427756714noreply@blogger.com0tag:blogger.com,1999:blog-1680731306911892945.post-49778479344278559062018-01-15T00:16:00.000-08:002018-01-15T00:16:14.130-08:00strategy in sport
The board room, borrows liberally from the playground. sport and battles have been the favorite guidebook for strategists because it facilitates a breakdown of the complexities into tangible options. but the reverse of this situation may not be true. strategy has not returned the favor to sport. the lack of real strategist in sport is an interesting omission, largely because sport finds it hardCRUNCHhttp://www.blogger.com/profile/16169467208427756714noreply@blogger.com0tag:blogger.com,1999:blog-1680731306911892945.post-84803061114559519162017-06-28T00:23:00.001-07:002017-06-28T00:23:47.046-07:00doodles & scribbles
Do good ideas sell themselves or does our jobs require us to save them.
Every great idea is born to die unless it is saved from the clutches of death.
I tend to believe in the latter.
Not because the world needs a savior but the mental model of experience is to test everything against the sprawling width and breadth of time.
The greatest quest for people in CRUNCHhttp://www.blogger.com/profile/16169467208427756714noreply@blogger.com0tag:blogger.com,1999:blog-1680731306911892945.post-5712865246517260382016-11-10T20:47:00.001-08:002016-11-10T20:47:13.160-08:00THE MEANS TO THE WAYS
it is always better to tell people where we want to go. every brief hence needs to have a destination ... business, memorability, change whatever ... state it.
every story needs a villain, the one that cockblocks our intentions. take this guy head on, call him the barrier, the barrier we must overcome to attain the goal.
who do we want to tell this amazing story to ... think if this CRUNCHhttp://www.blogger.com/profile/16169467208427756714noreply@blogger.com0tag:blogger.com,1999:blog-1680731306911892945.post-91463448375905819782016-11-10T20:46:00.002-08:002016-11-10T20:46:36.395-08:00mapping future
mapping future
the befuddling question on mapping the future or predicting. especially when a set of peering eyes ask the questions ... so what happens next ?
the point where anyone answering can only take a plunge and not expect to sink. yet there are so many guesses that are guessed with a hint of steel to make it sound like steel.
CRUNCHhttp://www.blogger.com/profile/16169467208427756714noreply@blogger.com0tag:blogger.com,1999:blog-1680731306911892945.post-84773872515680689172016-11-10T20:42:00.000-08:002016-11-10T20:42:56.757-08:00Snacking the snack out of snackable
whats with labels. whats the comfort in things we can label. why do labels seem familiar. the reason is probably in the way we overcome the sameness with difference. trading along the margins of the familiar, the little sidestep into the less familiar. labels evolve yet labels hardly change.
CRUNCHhttp://www.blogger.com/profile/16169467208427756714noreply@blogger.com0tag:blogger.com,1999:blog-1680731306911892945.post-70989636778320884982012-11-20T21:14:00.005-08:002012-11-20T21:14:45.017-08:00
DROGA vs HBR on problem solving
Slaven Marinovic speaks to Droga5 founder about the industry, clients, motivation and the value of creativity
Most agencies have a particular style. The work you do on the other
hand is hard to put in categories. How would you describe the style CRUNCHhttp://www.blogger.com/profile/16169467208427756714noreply@blogger.com0tag:blogger.com,1999:blog-1680731306911892945.post-25891512684315838432012-10-09T21:04:00.002-07:002012-10-17T04:23:40.454-07:00HAIKU Brief
LETS FACE THE TRUTH
STRUCTURING AND DIRECTING THINKING IS COMPLEX
IT IS CLOSE TO IMPOSSIBLE
HAVE TRIED IT WITH OBJECTS
POEMS, REFERENCES, WORDS, VIDEOS, CASES, PLACES & STORIES
EVEN BRIEFS HAVE BEEN TWEETED
WHAT HASN'T BEEN TRIED
IS USING STRUCTURE IN ORDER TO DIRECT
WILL TRY THE HAIKU BRIEF
HERE IS ONE FOR A CRUNCHhttp://www.blogger.com/profile/16169467208427756714noreply@blogger.com0tag:blogger.com,1999:blog-1680731306911892945.post-19520195669099689942012-10-09T02:02:00.000-07:002012-10-09T02:17:19.004-07:00Strategic Rants Of A Striver
There has been a recent rage, an outburst a woeful venting on the burning issue of what do brand teams need to focus on. The views vary, or should we say range, possibly sway dangerously from the depth of the river bed to the top of the sky. While my lovely friends in the marketing side, seek solace and opt for the word consistency (rightly so ... sometimes), my buddies the clever CRUNCHhttp://www.blogger.com/profile/16169467208427756714noreply@blogger.com0tag:blogger.com,1999:blog-1680731306911892945.post-53878724856500716332012-10-09T01:21:00.000-07:002012-10-09T01:23:16.757-07:00Marketing Strategies For Popular Problems
Problems .. problems
I read this fantastic quote that applies to thought leaders in any industry.
“The greatest challenge to any thinker is stating the problem in a way that will allow a solution” by George Bernard Shaw
All great solutions start with a well and accurately
defined problem, whether in design or marketing or even urban planning. Extrapolating this principle across the CRUNCHhttp://www.blogger.com/profile/16169467208427756714noreply@blogger.com0