How to win at activation

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Five key learning from a very recent new biz pitch


Step 1

Bottom up your brand

Step 2

Pick core experiences


Step 3

Bring consumer context


Step 4

Create an engaging module that entertains consumer within brand experience


Step 5

Reward the experience


This is CONTEXTUAL PLANNING at its simplest best. This thinking worked for us on monster FMCG brands. The result several dollars in the kitty.

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