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Beyond Mad Men

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Beyond Mad Men: It’s Time for Brand School borrowed from Rex Whisman's writing  Introduction Many of us are fans of the award-winning hit television show, Mad Men. Set in the 1960s, the weekly drama explores the lives and careers of several executives at Sterling-Cooper advertising agency. From the UK-based ownership group to the complex characters and sub-plots, the show provides a unique lens into what life was like inside—and outside—of the midcentury advertising agency.
 Unfortunately, Mad Men isn’t as much of a period piece as you might think. Fast forward fifty years and you’ll find the same mindsets prevailing at a lot of advertising agencies. Just as discouraging, that thinking holds sway at plenty of our education establishments—think university marketing programs and associations offering professional development. Too many of them are still geared to training Mad Men, to advocating the Mad Men approach to brand development. That’s largely because the business ...
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strategy in sport

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The board room, borrows liberally from the playground. sport and battles have been the favorite guidebook for strategists because it facilitates a breakdown of the complexities into tangible options. but the reverse of this situation may not be true. strategy has not returned the favor to sport. the lack of real strategist in sport is an interesting omission, largely because sport finds it hard to create generals. in sport, the general is the coach.  but often coaches represent wisdom and technique not necessarily guile & trickery. often tactic is misunderstood for strategy.  A famous example is illustrated below by the brand 'beats'. https://www.youtube.com/watch?v=oWithLP0VlQ strategy is probably the weakest in team sports like football or cricket because it deals with a collective bunch of skills than individual mastery. maybe it is time to break team sports into individual sport and have them execute specific strategies to make sport more interesting. https://w...
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Chicken feet and Chanel handbags

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A city of contrasts  To call Hanoi just the capital of Vietnam is a gross understatement. Hanoi is almost an expression of a painter’s imagination, created with exquisite hues and myriad colors. It is a perfect synchrony of diversity, elements thrown in from art, culture, poetry, history and stunning natural beauty.  Cities, they say tell their own tales. Hanoi is not just another city with a tale, it is the cultural powerhouse of Vietnam. Its contrasting tones of power, culture, history, beauty and people blend together to form an array of shades & emotions. It offers multiple vantage points from where the outsider can venerate its magnificence and expanse. Hanoi may seem lazy on the outside yet is captivating and elegant in the inside. Once in Hanoi it is easy to understand why visitors fall in love with its indulgent way of life.  A Confluence - High Street fashion and A Palette For Street Food     It is a city where street food is consumed i...
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