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WHY IDEAS NEEDS TO BE RECONFIGURED FOR THE NEW ORDER

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  Recently there is a new wave of realizations. Info-leaks, confessions, lay-offs, resignations, protests and disclosures are revealing the hidden workings of previously sacrosanct establishments. Notions once held  as privilege now seem less robust and more fragile. Powerhouses are being razed to ground by lesser popular Davids.  A new world order is emerging. From the field of sports to leading stock markets there is movement. The song 'winds of change' are blowing again. This time Asia is in focus. Asians are in focus. More so, the change is about Asians are dealing with reality and making the most of opportunity. On all fronts Asia is in the game and Asia is now taking the shots. In many areas Asia is calling the shots.  What does this mean for brands?  Now that the cages have been broken and the tigers are out, is it time to pursue humanistic ideals than historical ones. Do brands now have to reconfigure their world view around current affairs than history....
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Marketing Strategies For Popular Problems

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Problems .. problems   I read this fantastic quote that applies to thought leaders in any industry. “The greatest challenge to any thinker is stating the problem in a way that will allow a solution” by George Bernard Shaw All great solutions start with a well and accurately defined problem, whether in design or marketing or even urban planning. Extrapolating this principle across the entire solutions industry, makes most the business that  solves a human problem.   Most of the work I have been part of recently, involves asking questions around the real problem. A lot of rigor and effort is put into identifying the best problem to think on and solve. Ee think the real problem that needs to be solved, the blockage that needs to be opened up, is a product, brand or communications problem.   The way we break it up: product serves needs - brands serve wants and communication serves desires. The fundamental starting point of any scrutiny is the structural ...
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Wait, don't kill the players!

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People love sports because they produce outcomes. Agree, the semifinal didn't follow the script most Indians wished to witness. As usual there is an outpouring of anger directed towards the players. This is a colossal disappointment, more so because it denies Indian crowds the mouth-watering prospect of witnessing another contest with the neighbors. There is an obvious outcry. Our neighbors are in the final and we are not. This is the gully cricket mentality that drives Indian viewers into a stadium. Obviously, the disappointment must be vented.   If not the players and who's to be blamed … is it the captain, coach, the wisdom of the selection committee or is it the system?  Over the years Indian cricket has assumed industrial proportions and the stakes have been raised by a few billion dollars. Indian cricket has seen capital inflow from all kinds of investors. From highly illegal to the blindly ambitious. Everyone from the biggest sports betting platforms to a humble...
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