Beyond Mad Men
Beyond Mad Men: It’s Time for Brand School borrowed from Rex Whisman's writing Introduction Many of us are fans of the award-winning hit television show, Mad Men. Set in the 1960s, the weekly drama explores the lives and careers of several executives at Sterling-Cooper advertising agency. From the UK-based ownership group to the complex characters and sub-plots, the show provides a unique lens into what life was like inside—and outside—of the midcentury advertising agency.
Unfortunately, Mad Men isn’t as much of a period piece as you might think. Fast forward fifty years and you’ll find the same mindsets prevailing at a lot of advertising agencies. Just as discouraging, that thinking holds sway at plenty of our education establishments—think university marketing programs and associations offering professional development. Too many of them are still geared to training Mad Men, to advocating the Mad Men approach to brand development. That’s largely because the business ...
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