the insight Aggasi used to beat Becker

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A player many referred to as the punk, reveals one greatest examples of sharp insight used in sport. the insight comes from a brilliant observation and intuition. But the strategy to use it at most crucial moments of the match is the decisive factor between winning and losing. 

in strategy, the factor of concealment is often overlooked. strategy is put on the wall, written on post its and never protected as much as it should. what teams must learn is to overcome the temptation to over use ideas too often and give away the game plan 

Advertising and brands are often guilty over-exposure and thereby surrendering the competitive advantage. Sport, just like business, is all about winning and bringing the best game to the court when it really counts. 

    

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