WHY IDEAS NEEDS TO BE RECONFIGURED FOR THE NEW ORDER

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Recently there is a new wave of realizations. Info-leaks, confessions, lay-offs, resignations, protests and disclosures are revealing the hidden workings of previously sacrosanct establishments. Notions once held  as privilege now seem less robust and more fragile. Powerhouses are being razed to ground by lesser popular Davids. 

A new world order is emerging. From the field of sports to leading stock markets there is movement. The song 'winds of change' are blowing again. This time Asia is in focus. Asians are in focus. More so, the change is about Asians are dealing with reality and making the most of opportunity. On all fronts Asia is in the game and Asia is now taking the shots. In many areas Asia is calling the shots. 

What does this mean for brands? 

Now that the cages have been broken and the tigers are out, is it time to pursue humanistic ideals than historical ones. Do brands now have to reconfigure their world view around current affairs than history. Is geography the new history. Is recency more important than reputation. Do brands need to be more nimble than consistent. Times they are changing and brand must pay heed !   


    


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