Truth about sneakers

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The Truth About Sneakers 


Right. The 'AIR' film is out. The verdict is cold. 

Two friends came together and in true bonhomie decided to make a film about the most popular shoe in the world. They had fun. they built anticipation or should we use the word 'hype'.


But. The verdict is cold.    


Critics consensus on Rotten Tomatoes: 

A fact-based drama that no one will dunk on.  


What really happened ? 

Nothing. Good film, Great shoe ... all AIR.


So was that a film for sneaker heads or for basketball enthusiasts or Jordan fans. 

Again. Good film, Great shoe ... all AIR.

 

The film has made one thing clear, sneakers and shoes are not the same. 

The marketing maybe, the designing, the naming, the branding and the story-making is something else and someone else. when a shoe stands out beyond the marketing it becomes a sneaker. So the next time you see an 

Air Jordan 1 Retro Low OG SP Travis Scott Black Phantom, 

you can separate the shoe from the sneaker.  




When a sneaker becomes a populist fad, it becomes the largest selling shoe. 


So all people, out there, with one sneaker 

you are more of a shoe dog, than a sneakerhead !



For smarter reads; 


NGC - Sneakers taking over the world - National Geographic 



How the Jordan 1 Became the Sneaker of a Generation - Time Mag



   

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