Swifties vs Ticketmaster
Swifties vs Ticketmaster
The un-suspecting Swifties had a moment as they experienced the destructive power of a live event and ticketing monopoly firsthand. Eager to procure pre-sale tickets for a live-event staged by one of the most loved and followed musicians of our time, Swifties were let down in millions.
Swifties are sharp, smart and skilled social media stalwarts. They are die-hard loyalists and amazingly knit together. They can hate as much as they can love.
Endless e-queues that started at midnight, followed by sky-high ticket prices for group bookings were just the beginning. Triggering a similar reaction, just like the one in America. Swifties and the swift mindset are wreaking havoc against a lesser felt monopoly. Legions of new anti-monopolists are being birthed through out SE-Asia.
No creative work is complete. Creativity wins when people give in. Look at a creative in any field, Anthony Bourdain , KAWS , Virgil Ablogh , Nigo and Taylor Swift. Anyone else whose work is up for public display , scrutiny and acceptance, respects the common thread between creative people and creativity are people. These people have a feel for what other people feel.
The fundamental question behind any successful creative endeavor is 
… will people care. Does it have the incision to break through the fences and defenses like a fencer .
The second component of creative thinking is a creative end point. Once people care will the work make something new happen.
The brief towards making new things happen has to address a problem. Preferably a human
problem. Unrepresented problems are safer to address than obvious and unsolved problem.
We know this by several names. Pain point. Unmet need. Tension. Conflict. Subconscious actions. Unrealized behavior. Default state. uncomfortable truth. Sidelined. Marginalized Minority. Stereotype.
The showcasing of the messy is the insider view ( most people do it, but very few see the messy part). The clarity from the muddled. A bleak voice from the Muted. The pop up from the Ignored. A hello from the Forgotten. This bit right here that nobody saw the way the artist saw it is the underlying draw factor.
Such observations/data/pattern/
By addressing these revelations, creativity aims for an ideal state. A near perfect state that clears the muddle. Creates a new choice that people care about. Whether they eat the food, read the book, wear the clothes, sing the song, dance to the beat, buy the toy or rally in support. The outcome is they cared. Even better if they rallied. Brilliant if they changed behavior. In this case ... powerful to bring a monopoly to the court of justice.
The trajectory of every new idea is always an arc. From blind spots to active support. The new layer the idea creates force-shifts the world into a desired direction. Maybe, it is time,
live-event ticketing stopped replicating the booking windows of the past. Sold out ...
no way !
With the Swifties reaction, the un-obvious is laid bare. The mess is real. For a group of people who love collective fandom, this is a moment of realization. Problems are everywhere. Some
seen, some suffered, some realized and some experienced. The world will never be a happy place. But the least artists can do is to attempt a happy ending for all parties involved. This probably is why SWIFTIES are challenging a monopoly and reviving the economy at the same time.
It is a happy happy turnaround !
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