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best digital campaigns

The 10 winning campaigns were created for eight advertisers. Two, Burger King and Nike , are each being honored for two campaigns. The campaigns, in alphabetical order, are as follows, along with the agencies of record. The years represent when they were introduced to consumers: CHALKBOT , 2009, for the Livestrong Foundation and Nike, by Wieden & Kennedy. Consumers used a Web site and social media to submit messages “of hope and inspiration” that were chalked onto the course of the Tour de France . DOVE EVOLUTION , 2006, for the Dove brand sold by Unilever , by Ogilvy & Mather Worldwide, part of WPP . A commercial that began running online before it appeared on TV asked for a reassessment of traditional standards of beauty. DREAM KITCHENS , 2005, for Ikea , by Forsman & Bodenfors. Ikea’s first online commercials presented 3-D renditions of six wish-list kitchens. ECO DRIVE , 2008, for Fiat , by AKQA. Software that recorded driv...

the SWING and the elemental make up

Whenever we have a silk route that was designed to deliver to a particular objective - we notice that everything that grows with exchange is relayed over. The basic principle of a network is exchange. Opposing nature of ideas complete micro loops and may add up to a larger transformation. the above is true for trade, music story and everything man made. Opposite notions hold within an infinite array of possibilities. Networks produce hierarchies in order to prevail and hierarchies evolve into hubs. Look at history,  observe the nature of trade and look at the internet      the highs and the lows vibration and resonance east and west highlight and twilight arrival and departure earth and sky water and fire intro and crescendo pain and ecstasy   Opposites are defining  

jay z 'decoded'

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Inside Jay-Z's Launch of "Decoded" With Droga5, Bing BY Tyler Gray Wed Nov 24, 2010 For the launch of his autobiography, hip-hop's premiere entrepreneur turned marketing into interactive art and a scavenger hunt that rewarded his die-hard fans. Here's an exclusive peek inside Jay's bag of tricks. On Kanye West's new song, "So Appalled," Jay-Z raps, "I'm so appalled, I might buy the mall, just to show [...] how much more I have in store." As Jay's protégé's album dropped this week (and leaked much earlier on the web), Jay himself was revealing what he'd long had in store for the publishing world: a game-changing marketing plan for his autobiography, Decoded , itself a groundbreaking book. Beyond a mere collection of stories--which many readers would find plenty tantalizing-- Decoded is also a rap Rosetta Stone. Listeners can literally decode Jay's ...

Cultures built on symbols of continuity

the continuous  family cycle - extended and together shifting roles for the individual - son, father, grand parent karma as a continuous account - sum total the total life - personal, family, society, divinity responsibility at every age - towards those younger and older rebirth - good deeds for better rebirth symbols in prayer bhakti songs - prayer as a form of engagement and enjoyment (music and melody) moving frm one god to another incense sticks - continuos smoke the concept of the burning lamp on birthdays - the akhand jyot Vs. the blowing of candles and extinguishing the light praying to sun and rain gods symbols in behaviour marriage for society - keep it visibly going modern urban memory is set upon temporality, which retains the continuity of the change, rather than continuity of the place. The circulation of trade goods is developed by eased transportation and the circulation of symbols is increased by communication technologies by globalization. Today...

A History of Happiness by Darrin M. McMahon, Ph.D. — YES! Magazine

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A History of Happiness We've forgotten much of what older traditions knew about happiness. Agnolo Bronzino's 1564 painting , Allegorie des Glücks (Allegory of Happiness) depicts Happiness positioned between Justice and Prudence. The wheel of destiny lies at her feet. I think it is probably fair to assume that most Americans today consider happiness not only something that would be nice to have, but something that we really ought to have—and, moreover, something that’s within our power to bring about, if only we set our minds to it. We can be happy, we tell ourselves, teeth gritted. We should be happy. We will be happy. That is a modern article of faith. But it is also a relatively recent idea in the West which dates from the 17th and 18th centuries, a time that ushered in a dramatic shift in what human beings could legitimately hope to expect in ...

Another point At

heuristic lightbox nation of 2 repurpose embrace chaos answers breaking point

the way opposites lay

not so much a thing as a way things happen - bertrand russell on electricity  not so much of the thing but the way things happen, is about the process and how much of the process is about the assortment. two factors determine output stimulus and raw material, everything else is the vision