what is an idea - a layer over and above the existing

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strategy in sport

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The board room, borrows liberally from the playground. sport and battles have been the favorite guidebook for strategists because it facilitates a breakdown of the complexities into tangible options. but the reverse of this situation may not be true. strategy has not returned the favor to sport. the lack of real strategist in sport is an interesting omission, largely because sport finds it hard to create generals. in sport, the general is the coach.  but often coaches represent wisdom and technique not necessarily guile & trickery. often tactic is misunderstood for strategy.  A famous example is illustrated below by the brand 'beats'. https://www.youtube.com/watch?v=oWithLP0VlQ strategy is probably the weakest in team sports like football or cricket because it deals with a collective bunch of skills than individual mastery. maybe it is time to break team sports into individual sport and have them execute specific strategies to make sport more interesting. https://w...
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Beyond Mad Men

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Beyond Mad Men: It’s Time for Brand School borrowed from Rex Whisman's writing  Introduction Many of us are fans of the award-winning hit television show, Mad Men. Set in the 1960s, the weekly drama explores the lives and careers of several executives at Sterling-Cooper advertising agency. From the UK-based ownership group to the complex characters and sub-plots, the show provides a unique lens into what life was like inside—and outside—of the midcentury advertising agency.
 Unfortunately, Mad Men isn’t as much of a period piece as you might think. Fast forward fifty years and you’ll find the same mindsets prevailing at a lot of advertising agencies. Just as discouraging, that thinking holds sway at plenty of our education establishments—think university marketing programs and associations offering professional development. Too many of them are still geared to training Mad Men, to advocating the Mad Men approach to brand development. That’s largely because the business ...
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Howl - In the Digital Era

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  Howl is a movie with several built-in challenges, one of which earns it a pass in my book: In what is now firmly established as the post-literate era, Howl is a movie about a poem. Nothing more, nothing less. Well, I take that back: It is about many more things than just a poem. But, if you boil it down to its essence, it's a movie about a poet and his creation -- about the writing and transmission of a work of poetry. And unlike last year's overrated Bright Star , this one is actually interesting. Written and directed by Rob Epstein and Jeffrey Friedman, Howl originally was meant to be a documentary. But the writer-directors (who also did The Times of Harvey Milk and The Celluloid Closet ) decided instead to create an impressionistic movie about a transcendent and transitional moment in popular culture: the writing and publication of Allen Ginsberg's landmark 1956 epic poem, Howl , which begins: "I saw the best minds of my generation destroy...
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