understanding the under 19s
IN YOUTH WE HOPE & IN AGE WE EXPECT across the multiple sporting events and initiatives unfolding across the world these days, there is one consistent thread. the world is getting ready to welcome a new set of champions. At the Australian open, in the winter olympics, in the U23 AFC, or the under 19 world cup of cricket a new bunch of athletes are taking centre-stage. A new crop of countries are producing the latest champions. A whole new sports culture is emerging from kids coming from mixed families. What is surprising is ... the reputation these kids come with. The future is interesting because it looks different from the present. Countries often invest in future sports initiatives to avoid the mistakes of the past. investments are made, foreign coaches are sought, facilities are improved and diets are changed only to place an athlete on a podium. Today development and training has followers. Even before these athletes start achieving, they develop huge f...