CRUNCH - All things crunched.

The 10 winning campaigns were created for eight advertisers. Two, Burger King and Nike , are each being honored for two campaigns. The campaigns, in alphabetical order, are as follows, along with the agencies of record. The years represent when they were introduced to consumers: CHALKBOT , 2009, for the Livestrong Foundation and Nike, by Wieden & Kennedy. Consumers used a Web site and social media to submit messages “of hope and inspiration” that were chalked onto the course of the Tour de France . DOVE EVOLUTION , 2006, for the Dove brand sold by Unilever , by Ogilvy & Mather Worldwide, part of WPP . A commercial that began running online before it appeared on TV asked for a reassessment of traditional standards of beauty. DREAM KITCHENS , 2005, for Ikea , by Forsman & Bodenfors. Ikea’s first online commercials presented 3-D renditions of six wish-list kitchens. ECO DRIVE , 2008, for Fiat , by AKQA. Software that recorded driv...

Whenever we have a silk route that was designed to deliver to a particular objective - we notice that everything that grows with exchange is relayed over. The basic principle of a network is exchange. Opposing nature of ideas complete micro loops and may add up to a larger transformation. the above is true for trade, music story and everything man made. Opposite notions hold within an infinite array of possibilities. Networks produce hierarchies in order to prevail and hierarchies evolve into hubs. Look at history,  observe the nature of trade and look at the internet      the highs and the lows vibration and resonance east and west highlight and twilight arrival and departure earth and sky water and fire intro and crescendo pain and ecstasy   Opposites are defining  

Inside Jay-Z's Launch of "Decoded" With Droga5, Bing BY Tyler Gray Wed Nov 24, 2010 For the launch of his autobiography, hip-hop's premiere entrepreneur turned marketing into interactive art and a scavenger hunt that rewarded his die-hard fans. Here's an exclusive peek inside Jay's bag of tricks. On Kanye West's new song, "So Appalled," Jay-Z raps, "I'm so appalled, I might buy the mall, just to show [...] how much more I have in store." As Jay's protégé's album dropped this week (and leaked much earlier on the web), Jay himself was revealing what he'd long had in store for the publishing world: a game-changing marketing plan for his autobiography, Decoded , itself a groundbreaking book. Beyond a mere collection of stories--which many readers would find plenty tantalizing-- Decoded is also a rap Rosetta Stone. Listeners can literally decode Jay's ...

the continuous  family cycle - extended and together shifting roles for the individual - son, father, grand parent karma as a continuous account - sum total the total life - personal, family, society, divinity responsibility at every age - towards those younger and older rebirth - good deeds for better rebirth symbols in prayer bhakti songs - prayer as a form of engagement and enjoyment (music and melody) moving frm one god to another incense sticks - continuos smoke the concept of the burning lamp on birthdays - the akhand jyot Vs. the blowing of candles and extinguishing the light praying to sun and rain gods symbols in behaviour marriage for society - keep it visibly going modern urban memory is set upon temporality, which retains the continuity of the change, rather than continuity of the place. The circulation of trade goods is developed by eased transportation and the circulation of symbols is increased by communication technologies by globalization. Today...

A History of Happiness We've forgotten much of what older traditions knew about happiness. Agnolo Bronzino's 1564 painting , Allegorie des Glücks (Allegory of Happiness) depicts Happiness positioned between Justice and Prudence. The wheel of destiny lies at her feet. I think it is probably fair to assume that most Americans today consider happiness not only something that would be nice to have, but something that we really ought to have—and, moreover, something that’s within our power to bring about, if only we set our minds to it. We can be happy, we tell ourselves, teeth gritted. We should be happy. We will be happy. That is a modern article of faith. But it is also a relatively recent idea in the West which dates from the 17th and 18th centuries, a time that ushered in a dramatic shift in what human beings could legitimately hope to expect in ...

heuristic lightbox nation of 2 repurpose embrace chaos answers breaking point

not so much a thing as a way things happen - bertrand russell on electricity  not so much of the thing but the way things happen, is about the process and how much of the process is about the assortment. two factors determine output stimulus and raw material, everything else is the vision  

Mutability is a vital ingredient of evolution and ultimately leads to, or results into a changed state. Vicissitude, is the successive alteration from one condition to another, is probably linear kind of change and therefore is invisible. Ideas must beat the path of natural evolution and deliver unexpectedness. The balance that tilts vicissitude into a mutability is the infusion of a radical element that creates imbalance. That element is the germ that needs to infect linearity in order to create variation. The frame of the germ determines the premise of the variation. In the balance between the expected and surprise - the germ tilts the balance towards surprise.  Reversing or polarization is a much easier task than frame shifting. While shifts need to be engineered, polarization is accidental by nature and reversing is the process of inversion between the past and the present. Ideas like viagra reverses the notion of age turning desire that has become memory into a possibility. I...

4 Strategies for When Creativity Feels Easy Be a “Crit” of Your Best Creative Work – Rather than coasting on past creative successes, challenge yourself to be dramatically better. Take what seemed creatively “good” from the past, look for the minor flaws other might miss, and turn them into masterpieces! Make them more integrated with your strategy, more elegantly simple, more wonderfully spectacular or compelling, more…you get the picture! Pushing yourself to be dramatically better than you’ve been before creatively will be harder, but should payoff in results. Make a Big, Public Creativity Promise - You may (and by “you ” I mean “I”) may be a creativity sandbagger, consciously lowering expectations to a comfortable level you know you can handily meet without over-exerting yourself creatively. Stop taking the “easy” way out and voice an incredibly lofty creative goal (think JFK and “Put a man on the moon.”)  Share your outlandish, daring goal with others to put your...

Mon u ment - A memorial or a repository of a notion that withstood the test of time. Monuments make the past active by creating a symbol that continues in time. It is a legend to follow and direct, both in principle and purpose. The term opposes time as much as it represents it. It is known for significance, survival, rarity, representation, and narrative. From statues to boundaries, monuments are marked in space and time, accommodating and expressing it simultaneously.       1. A structure that lacks size but has significance - something erected in memory of a person, event, etc., as a building, pillar, or statue 2. A structure that has survived - any building, megalith, etc., surviving from a past age, and regarded as of historical or archaeological importance. 3. A structure that is rare - any enduring evidence or notable example of something: a monument to human ingenuity. 4. A structure of ideas that best represents...

Why is America so rich? Nov 9th 2010, 13:50 by R.A. | LONDON Economist mag  ECONOMIC gloom and doom aside, America remains the world's richest large country. It's generally estimated to have a per capita GDP level around $45,000, while the richest European nations manage only a $40,000 or so per capita GDP (setting aside low population, oil-rich states like Norway). Wealth underlies America's sense of itself as a special country, and it's also cited as evidence that America is better than other economies on a range of variables, from economic freedom to optimism to business savvy to work ethic. But why exactly is America so rich? Karl Smith ventures an explanation: I am going to go pretty conventional on this one and say a combination of three big factors The Common Law Massive Immigration The Great Scientific Exodus during WWII You’ll notice that four of the top five countries in the Human Development Index have the Common Law a...

When he first arrived, Steve Waugh was compared to the stylish and attacking Stan McCabe © Getty Images One hundred per cent Australian The martial air of his name extended to the field, where he was as ruthless and relentless as he was self-effacing off of it Gideon Haigh November 15, 2010 Steve Waugh is an Australian Living Treasure. That is not the airing of an opinion but a statement of a fact: he is one in a list of about a hundred nominated and elected by this country's National Trust. It's an eccentric and obviously subjective list. Hazel Hawke, an erstwhile prime minister's wife, is there; the erstwhile husband who left her for a younger woman, Bob Hawke, is not. Hugely popular, widely admired and softly spoken indigenous athlete Cathy Freeman is there; hugely popular, widely admired and extremely noisy indigenous athlete Anthony Mundine is not. In other words, this is no place for controversi...

Flipped - The Dual Narrative Is Always A Challenge Sub texts seem to be back in vogue. We have had thoughts beyond the said, dreams within dreams, stories inside stories...journeys outside the real journey. Here is another one called 'Flipped' An interesting attempt from Rob Reiner to show dual perspectives. This guy has done some brilliant stuff in the past. Although the film wallows away into the often painful nostalgia and attempts to captures the one-way conflict nature of individuals in the family collective, it brushes up an interesting dimension to a troubled friendship between two school kids. The plot sets up interesting vantage points for each character within the larger play. Innocence, insecurity, ingratitude sets up enough sub texts to turn it around interestingly. The dual narrative bares the various forms of schematic thinking across ages. The films overall sets up interesting conflicts and creates a final collision between the young and...

The Club with No Ears   Shane Warne? Dead-set legend © Getty Images What are you supposed to do when somebody falls out of love with you? No one knows. What do you not do? About this, the doctors and professors and the psycho-gazillions graduating out of the world’s universities do have a bit of a clue. You do not turn inwards. You do not retreat. You do not stick one’s fingers in one’s ears. You do not chant na-na-na-can’t-hear-you when someone with whom you do not totally agree says something. You do not ignore your elders. It stands to reason that the same rules should apply when a couple of million people fall out of love with you. This is roughly what has just happened, if the opinion surveys and front-bar chatter can be believed. A cricket-loving public has fallen out of love with cricket the way Ricky Ponting’s team plays it. Yet there was Ponting being interviewed by Peter Wilkins the other night, on The 7.30 Report , on some golf course, his putter under ...

Nike is a brand built on running. Trace the company’s lineage back and you eventually arrive about forty years ago, with running pioneer and legendary Nike co-founder Bill Bowerman’s quest to build lighter, more technologically advanced running shoes to better serve the elite athletes with which he worked. That quest for innovation is also something that’s inherent in Nike’s DNA and drives not only product development but also how the brand engages with consumers, so the creation of Nike GRID – an engagement idea built around fluid, unrestricted running – seemed a fitting concept. THE BRIEF Nike set us the task of engaging young people with Nike Running around the weekend of the London Marathon. The insight driving this was that there are groups of young people running, but who were not yet adopting the title ‘runner’. Whilst it was vital that whatever we did was consistent with and conveyed Nike’s POV on running, it was evident from the start that a message-based campaign wasn’t g...

JOHN WINSORS ideas 1. curate - be the investigative journalist 2. create your own crowd - create an organic and flexible system of talkbacks and feedback loops  3. fix the business strategy - marketing strategy gets taken care of  4. embrace change - open up

The path to break down or deconstruct Stage 1 – purpose What is the larger role the object plays  ? The idea behind the creation Stage 2 – difference The versions of creations The contrasting proofs of the creation What does it do – stand out for – create How does that happen – what are the units Stage 3 – version why purpose is relevant The authors juxtaposition with the obvious What does the obvious reading like State and reinforce purpose  Stage 4 – delivery  The role it plays What does it deliver How does it deliver How does it break the delivery What are the components of the delivery What sense does it appeal to What are its controls In parts what does it deliver What is the sum delivery of all the parts Stage 5 – Role What is the role in life What time of the day does it matter most What life stage does it appeal to What values does it reinforce What does it simplify What does it make familiar Stage 5 – Form What is its structure Why is it in that struc...