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WHY IDEAS NEEDS TO BE RECONFIGURED FOR THE NEW ORDER

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  Recently there is a new wave of realizations. Info-leaks, confessions, lay-offs, resignations, protests and disclosures are revealing the hidden workings of previously sacrosanct establishments. Notions once held  as privilege now seem less robust and more fragile. Powerhouses are being razed to ground by lesser popular Davids.  A new world order is emerging. From the field of sports to leading stock markets there is movement. The song 'winds of change' are blowing again. This time Asia is in focus. Asians are in focus. More so, the change is about Asians are dealing with reality and making the most of opportunity. On all fronts Asia is in the game and Asia is now taking the shots. In many areas Asia is calling the shots.  What does this mean for brands?  Now that the cages have been broken and the tigers are out, is it time to pursue humanistic ideals than historical ones. Do brands now have to reconfigure their world view around current affairs than history....
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From the archives - the decoding of a narrative

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Barthes´ Codes Roland Barthes describes a text as "a galaxy of signifiers, not a structure of signifieds; it has no beginning; it is reversible; we gain access to it by several entrances, none of which can be authoritatively declared to be the main one; the codes it mobilizes extend as far as the eye can read, they are indeterminable...the systems of meaning can take over this absolutely plural text, but their number is never closed, based as it is on the infinity of language..." ( S/Z - 1974 translation) What he is basically saying is that a text is like a tangled ball of threads which needs unravelling so we can separate out the colours. Once we start to unravel a text, we encounter an absolute plurality of potential meanings. We can start by looking at a narrative in one way, from one viewpoint, bringing to bear one set of previous experience, and create one meaning for that text. You ca...
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